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Welcome to Private Health News.
Your privacy is important to Methodist
Healthcare and Private Health News,
Inc. ("PHN"). PHN is under
contract with Methodist Healthcare
to provide to you the health information
you requested ("Content").
That information is provided to
you through PHN's website even though
it is framed with Methodist Healthcare
logo. This Privacy Policy will tell
you what information we collect
about you and about your use of
our Website.
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1. Information Collection
and Use
Information Collection. In
order to make your experience on our
Website and through the e-mails sent
to you on the Content as valuable
as possible, you must register. During
registration you will be requested
to provide certain required and optional
contact information, demographic information
and unique identifiers. We use this
information so that the Content that
we send to you via e-mails or make
available to you through our Website
is only the information that you have
requested. We also collect non-personal
information from you about your use
of our Website, emails and special
promotions that we send to you. Other
than the information you provide at
sign up, which you may update it from
time to time, PHN receives no information
about you from Methodist Healthcare.
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Information Use.
The following are other ways that
we use information about you that
we have collected. Except as specifically
mentioned in this Privacy Policy,
we will not provide you name, address,
e-mail address or other personally
identifiable information to any
third party, other than Methodist
Healthcare without your prior consent.
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Aggregate Data. We create aggregate
data about visitors to our Website to assist us in developing
and improving our Website and the e-mails that are sent
to you. We also use aggregate data for market analysis.
We may provide information from our Website in aggregate
form, with personal identifying information removed, to
third parties. For example, we may tell a healthcare partner
what percentage of our users reside in a particular geographical
area or we may provide information to a potential advertiser
of a product that would appeal to a diabetes patient about
what percentage of our users have indicated that they
are interested in receiving information about diabetes.
Depending on our agreement with the third parties, we
may or may not charge our partners for this information.
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Marketing and Advertising.
We may target our advertising or marketing depending on
information we have about you. For example, a user we
know is a woman may receive advertising for products targeted
at women that a male user will not see, or a user that
we know is interested in the topic of diabetes may receive
advertising for new diabetes therapies (although in neither
case will the advertiser have access to any individually
identifiable information about you through us). Information
about users' visits to our Website, such as number of
times they have viewed an ad (but not user name, address
or other personal information), may be provided to advertisers
who serve ads to users on our Website.
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Third Parties. In addition to sharing
aggregate data (discussed previously), we may share some
kinds of information with third parties as described below.
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Methodist Healthcare:
Under our agreement with
Methodist Healthcare, both Methodist
Healthcare and PHN have access to
and ownership rights for all user
information on our Website that
is either branded or co-branded
with Methodist Healthcare. Additionally,
Methodist Healthcare is provided
information about aggregate usage
of the Site. Users cannot opt-out
of having their information provided
to Methodist Healthcare. Methodist
Healthcare has agreed to honor the
applicable terms of this privacy
statement with regard to all information
collected through our Website; however,
this privacy statement does not
cover information that you have
directly provided Methodist Healthcare
or that Methodist Healthcare has
been provided by any third party.
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Promotional/Special Offers:
Sometimes we may communicate offers to selected
groups of users on behalf of other businesses. When we
do this, we do not give that business your name and contact
information. In other situations, we may provide you an
opt-in box to consent to receiving an email from a business,
and we make clear that by opting in you consent to submitting
your data to that third party. You can always opt-out
of receiving such emails at the time you register or at
any time; see Choices/Opt-out below for more details about
opting-out.
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Business Transfers : If we transfer
a business unit (such as a subsidiary) or an asset (such
as our Website) to another entity, we will transfer all
or part of the information we hold to them but will require
them to agree to honor the applicable terms of this privacy
policy.
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Legal Requirements : We may release
personal information, if, in our judgment after review
by an attorney, the release is compelled by law or regulation,
or if the release is necessary to prevent the death or
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Subsidiaries : PHN may disclose personal information
to its corporate subsidiaries and sister corporations.
Any personal information provided to subsidiaries or sister
companies of PHN will be treated by those subsidiaries
in accordance with the terms of this privacy statement.
Other than the cases described above, we will not release
personally identifiable information about you to a third
party without your consent.
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2. Profile
We store information that we collect through log files
and/or third parties to create a profile of our users.
A profile is stored information that we keep on individual
users that details their viewing preferences. Consequently,
collected information is tied to the user's personally
identifiable information to provide offers and improve
the content of our Website for users. This profile is
used to tailor a user's visit to our Website, and to direct
pertinent marketing promotions to the user.
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3. Cookies
A cookie is a piece of data stored on the user's computer
tied to information about the user. We use cookies on
this Website to recognize you for simplified log in, to
ease your navigating the Website and to chronicle utilization
of our Website. If users reject our cookies, they may
still use our Website. These persistent cookies can be
removed by following Internet browser help directions.
This privacy statement covers the
use of cookies by this Website.
Please be aware that PHN and Methodist
Healthcare are not responsible for
the use of cookies by any advertisers
or other third parties who are linked
to this Website. We encourage our
users to be aware when they leave
our Website and to read the privacy
statements of each and every website
that that they visit from our Website.
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4. Communications from
our Website
Confirmation. We send
all new users a welcoming email
to verify passwords and usernames
as well as to confirm the information
that the user has chosen to receive.
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Website and Service
Announcements. We communicate with our users for Website
and service announcement updates. We may send you an announcement
of the introduction of a new service through our Website
that may be of interest to you. On rare occasions it also
may be necessary to send out a strictly service related
announcement. For instance, if our service is temporarily
suspended for maintenance we might send users an email.
Generally, users may not opt-out of these communications,
though they can deactivate their account. However, these
communications are not promotional in nature.
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Customer Service.
We communicate with users on a regular basis to provide
the requested Content and in regards to issues relating
to their account we reply via email or phone, in accordance
with the users wishes.
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5. Choice/Opt Out
Our users are given the opportunity to 'opt-out' of
having their information used for purposes not directly
related to our Website at the point where we ask for information.
Users who no longer wish to receive the additional information
and special offers may opt-out of receiving these communications
by emailing us at optout@privatehealthnews.com.
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6.
Links Our Website contains
links to other websites. Please
be aware that PHN and Methodist
Healthcare are not responsible for
the privacy practices of such other
websites. We encourage our users
to be aware when they leave our
Website and to read the privacy
statements of each and every website
that collects personally identifiable
information. This privacy statement
applies solely to information collected
by PHN's Website.
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7. Security
Protecting
your privacy and personal information is a top priority.
We have taken careful measures to secure both your information
and the physical location of our servers. All of our users'
information is restricted in our offices. Only our associates
who need the information to perform a specific job are
granted access to personally identifiable information.
Furthermore, all associates are kept up-to-date on our
security and privacy practices. Every quarter, as well
as any time new policies are added, our associates are
notified and/or reminded about the importance we place
on privacy, and what they can do to ensure our users'
information is protected.
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8. Correcting/Updating/Deactivating
Personal Information
If a user's personally identifiable information changes
or if a user no longer desires to receive the Content,
we provide a way to correct, update or deactivate a user's
personally identifiable information. This can usually
be done at the member information page or by emailing
our Customer Support at support@privatehealthnews.com.
By indicting that you no longer want to receive the Content,
you will continue to receive additional information and
special offers. If a user also no longer wish to receive
the additional information and special offers, see Choices/Opt-out
above for more details about opting-out.
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9. Notification
of Changes to Privacy Policy
If we decide to change our privacy policy, we will post
those changes to this privacy statement, the homepage,
and other places we deem appropriate so our users are
always aware of what information we collect, how we use
it, and under what circumstances, if any, we disclose
it. We will use information in accordance with the privacy
policy under which the information was collected.
If, however, we are going to use users' personally identifiable
information in a manner different from that stated at
the time of collection we will notify users via email.
Users will have a choice as to whether or not we use their
information in this different manner. However, if users
have opted out of all communication with our Website,
then they will not be contacted, nor will their personal
information be used in this new manner. In addition, if
we make any material changes in our privacy practices
that do not affect user information already stored in
our database, we will post a prominent notice on our Website
notifying users of the change. In some cases where we
post a notice we will also email users, who have opted
to receive communications from us, notifying them of the
changes in our privacy practices.
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Contact Information
If users have any questions or suggestions regarding
our privacy policy, please contact us at:
Phone:
(513) 731-6700
Toll Free: (800) 399-0109
Fax: (513) 731-6705
Email:
support@privatehealthnews.com
Postal Address:
Private Health News
1776 Mentor Avenue Suite 210
Cincinnati, Ohio, U.S.A. 45212
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